All workTechnology / Brand system2026

Kinetic Labs

A living identity for a spatial computing lab. Type, motion and product language built as one system.

Client: Kinetic Labs
Sector: Spatial computing
Timeline: 10 weeks
Deliverables: Identity / Motion / Site

Wireframe cube floating in a dark spatial computing environment

Stills

Code and interface fragments in a dim environment — System sheet / v2

The brief

Kinetic Labs needed an identity that could move. Type, motion and interface language had to be one system, because the product was the brand and the brand was animated.

We built the mark inside a wireframe volume so every state of the identity is a camera position rather than a new asset. The site follows the same rule.

Scope

Identity
Motion
3D
Site

Wireframe cube floating in a dark spatial environment — Mark in volume

Rotated state of the wireframe mark — Camera state 04

Interface and code fragments — Interface language

Credits

Client: Kinetic Labs
Creative direction: Bad Batch Media
Motion: Bad Batch Media
Build: Bad Batch Media
Year: 2026

Amber spirits bottle lit dramatically against a dark background

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