Bad BatchBAD BATCH
Initiate project
All workFashion / Visual identity2025

Nova Couture FW25

Monochrome campaign and retail system for a Paris atelier. Twelve looks, one silhouette language, zero noise.

Client
Nova Couture
Sector
Fashion
Timeline
12 weeks
Deliverables
Campaign / Lookbook / Web
Model in a structured black coat inside a concrete galleryStills
Single figure in a structured coat against a concrete wall
Look 07 / silhouette study

The brief

Twelve looks, one silhouette language. The atelier wanted FW25 to read as a single gesture repeated, not as a lookbook of twelve separate ideas.

We fixed the camera, fixed the light and drew one hard horizontal line through every frame. Everything the season did not need was removed before the first exposure.

Scope

  • Campaign
  • Lookbook
  • Retail system
  • Web
Two figures in dark coats under a hard backlight
Campaign key visual
Detail of tailoring at the shoulder
Shoulder line / look 04
Figure in a structured coat, side profile
Look 07

They removed everything that was not the clothes. That is harder than adding.

Camille Rey — Creative Director, Nova Couture

Outcome

+38%Retail footfall
2.4MCampaign reach
12Looks shipped

Credits

Client
Nova Couture
Creative direction
Bad Batch Media
Photography
Studio, Paris
Retail system
Bad Batch Media
Web
Bad Batch Media
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