Bad BatchBAD BATCH
Initiate project
All workSport / Content system2025

Vortex Energy

Gravity-defying content system for a performance energy brand. Built around riders, not products.

Client
Vortex
Sector
Performance energy
Timeline
16 weeks
Deliverables
Film / Social / OOH
Freeride mountain biker mid-air against a dark skyStills
Rider silhouette against a city skyline at dusk
Drop two / evening session

The brief

Vortex sells to people who ride, not to people who shop. The campaign had to be built around the riders and let the product appear, rather than the other way round.

A content system, not a single spot: vertical cutdowns, stills and out-of-home from one shoot, with a fixed grading rule so every asset sat in the same world.

Scope

  • Film
  • Social
  • OOH
  • Stills
Freeride rider mid-air against a dark sky
Hero frame / drop one
Rider carving a dusty line at speed
Sequence 03
City skyline at dusk with rider silhouette
Location scout

Outcome

3Markets
41Assets shipped
16Weeks

Credits

Client
Vortex
Creative direction
Bad Batch Media
Film
Bad Batch Media
Stills
Second unit
Post
In house
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